Content marketing isn’t an option today, it is the foundation of lead nurturing and conversion. Lead generation in the B2B industry is transforming at a brisk pace in 2025. Thanks to technological advancements and buyer behavior changes it has reached…
If your lead generation strategy still revolves around outdated personas and recycled data lists for outreach, you’re not alone, but let’s be honest, you’re also not winning. Today’s marketing teams find it difficult to manage everything at once. They have…
This article helps in learning how to maximize lead generation by location with geo-targeted campaigns, cultural marketing strategies, and localized content to achieve improved engagement and conversions. Today’s world is digitally networked and connected. Companies can reach anybody, anywhere. There…
The Forrester B2B Summit North America 2025 unveiled the data touchpoints showing the influence of AI that brought about this paradigm shift in buying habits. The event took place at Phoenix Convention Center, Arizona, U.S., from March 31 to April…
Intent data and AI have emerged as a “must-have” combination for precision marketing. In today’s hyper-personalized digital era, customers expect brands to not only meet current needs and expectations but also recommend relevant choices for better outcomes. However, achieving this…
