RETHINK Retail research

A Deep Dive into Grocery Delivery: Owning vs Outsourcing the Customer Relationship

RETAIL RESEARCH

NEW WHITEPAPER

Grocery Delivery Strategy

Who really owns the customer relationship?

The choice between owned and outsourced delivery can shape margin, customer data, loyalty and control of the last-mile experience.

This research explores what grocery leaders should consider when balancing delivery flexibility with greater ownership of the customer relationship.

Margin economics

Where third-party convenience can create profitability pressure.

Customer ownership

Why first-party data, loyalty and service control matter.

Operating model

How hybrid approaches can balance flexibility and control.

Intent Amplify | Retail & Commerce Research

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