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Privacy & Data Protection

CLEAR DATA PRACTICES BEFORE ACTIVATION.

Handle personal data transparently, securely and according to requirements that apply to the processing activity.

Evidence-first Observed ≠ Inferred Identity ≠ Permission Intent ≠ MQL ≠ SQL
01

Marketing

Marketing preference remains separate from responding to a service request.

02

Measurement

Analytics and advertising technologies remain consent-controlled where required.

03

Rights

Applicable rights may include access, correction, deletion, restriction, objection and withdrawal of consent.

Turn evidence into the next GTM decision.

Bring one account, audience, market or GTM objective and map the evidence required to act.

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Sales