The retail industry has been undergoing a significant transformation driven by the rapid advancement of digital technologies. This digital shift has not only reshaped consumer behaviour but also revolutionized the way retailers operate, market, and interact with their customers. In…
What is a successful B2B marketing campaign if not powered by data analytics? Data is a powerful resource in itself. It gives excellent insights into your customer’s buying behaviors. It delivers the right information at the right time at each…
Most business owners find enterprise-level demand generating has become very challenging. They rely on growth and performance marketers to scale their demand generation tactics in a competitive market. If done with the right intent data, marketers can create genuine interest…
Digital marketing is nothing new. Around 56% of business-to-business (B2B) organizations are already invested in digital marketing. And rightly so, it is a required step to keep your business ahead or at least at par with the competition. Since digital…
Did you know that 32% of B2B demand generation marketers use dynamic personalized content on their websites and emails to connect with the right leads? When data comes into the picture, content-driven demand generation improves the customer experience. Understanding Demand…
Every best-performing lead generation content is known for one thing — they provide a realistic solution to complex decision-making challenges. When traditional marketing methods fail to generate leads for your business, it’s time to embrace innovation and data-backed tactics. Fresh…
Account-Based Marketing (ABM) is all about focusing your efforts on a defined set of high-value accounts. But with such a targeted approach, you need the right technology stack to turn strategy into success. This article will guide you through the…
B2B digital marketing techniques deliver compelling results with tailor-made strategies. However, compared to their B2C counterparts, B2B digital marketing teams are slower in technology adoption. 56% of B2B organizations (only) have understood the value of digital marketing for their business.…
Webinars may have seen the peak of their popularity in the last few years, thanks in part to the pandemic when the world was practically under house arrest. But when it comes to lead generation, the real reason behind their…
Working with a solid B2B lead generation strategy in 2024 is the backbone of your growth marketing business. In the last 6 months, we have found how B2B lead generation strategy improves inbound conversion rates. If you are still working…
