Is telemarketing still effective in an AI and automation era?

Yes, when coupled with digital technology and data analytics, telemarketing produces higher-quality, trust-based appointments than digital marketing alone.

What is the best time to cold call B2B prospects?

Research indicates Tuesdays and Thursdays from 10 AM to 11:30 AM in the prospect’s time zone produce the best answers and appointment rates.

How can email and social selling be followed up with telemarketing?

Utilize emails and LinkedIn messages for lead awareness and warming, and then convert with phone calls at a one-to-one level to book appointments and resolve objections in real-time.