Top 25 LinkedIn Marketing Experts for B2B Companies (2025)

In 2025, LinkedIn isn’t just a professional network; it’s a B2B growth engine. Whether you’re a CMO planning your next ABM play or a founder building brand trust at scale, LinkedIn has become the go-to platform to influence decisions and drive meaningful conversations. But the secret isn’t just in the algorithm; it’s in the people who understand how to work with it.

This curated list of the Top 25 LinkedIn Marketing Experts for B2B Companies spotlights thought leaders who are shaping strategy, scaling engagement, and generating revenue on the world’s most powerful professional platform.

Why This List Matters

With 1 billion users and over 67 million decision-makers active on LinkedIn, tapping into the right marketing minds isn’t a luxury; it’s a competitive edge. These experts don’t just post content; they spark conversations, shift buying behaviors, and transform brands into demand-generation machines.

Let’s dive in.

1. Justin Welsh

Founder, Creator Wizard
Justin built a multi-million-dollar one-person business using LinkedIn as his primary channel. His frameworks for solopreneurs and B2B brands alike are goldmines for content consistency and lead magnet design.

2. Amanda Natividad

VP Marketing, SparkToro
Amanda’s posts are sharp, witty, and full of strategic wisdom for B2B SaaS brands. She connects storytelling with customer psychology, making her a go-to for marketers who want substance with a spark.

3. Nick Bennett

Host, Rep Your Brand | GTM Advisor
Nick is a master of personal branding in B2B. He blends human-first marketing with pipeline-driven results, making him a rising voice in LinkedIn’s modern marketing era.

4. Katelyn Bourgoin

CEO, Customer Camp
Known as the “Customer Whisperer,” Katelyn turns market research into magnetic LinkedIn content. Her approach helps companies deeply understand their ICP before writing a single campaign brief.

5. Dave Gerhardt

Founder, Exit Five
With a loyal B2B following, Dave’s content mixes high-level strategy with no-fluff execution tips. If you’re a B2B marketer tired of corporate jargon, he speaks your language.

6. Ross Simmonds

CEO, Foundation
Ross has a gift for content repurposing. He turns one webinar or whitepaper into a dozen high-performance LinkedIn assets and teaches teams to do the same.

7. Nadya Khoja

Head of Content & Brand, Othership
Nadya brings data-driven creativity to life. Her storytelling chops, backed by analytics, inspire teams to design bold B2B campaigns that convert.

8. Chris Walker

Founder, Refine Labs
Chris has redefined B2B demand generation. His insights on revenue attribution, buyer psychology, and dark social make him essential reading for marketing teams.

9. Erin Balsa

Founder, Haus of Bold
Erin’s content teaches brands how to create content that sounds like people, not press releases. Her work proves B2B can be both smart and fun.

10. Kyle Coleman

Global VP Marketing, ClickUp
Kyle is the king of actionable content. He distills complex marketing operations into bite-sized, instantly usable tips.

11. Sarah Noel Block

Content Strategist
Sarah helps lean B2B teams punch above their weight. Her LinkedIn advice focuses on scrappy, smart growth.

12. Peep Laja

Founder, Wynter
Peep doesn’t mince words. His sharp takes on positioning and message testing are a wake-up call for B2B marketers stuck in the status quo.

13. Gaetano DiNardi

Growth Advisor | Former VP Marketing at Aura
A rockstar of B2B SEO and content, Gaetano’s marketing playbooks are grounded in performance and powered by community.

14. Talia Wolf

Founder, Getuplift
Talia helps brands stop guessing and start converting by focusing on emotional targeting and CRO principles that resonate deeply on LinkedIn.

15. Andy Crestodina

CMO, Orbit Media
Andy is a B2B content marketing pioneer. His guides and videos regularly set the bar for LinkedIn thought leadership.

16. Asia Orangio

CEO, DemandMaven
Asia speaks directly to early-stage SaaS founders. Her content empowers startups to build demand strategies rooted in empathy and experimentation.

17. Devin Reed

Head of Content, Clari
Devin bridges storytelling with data fluency. His sales-marketing alignment content is pure gold.

18. Claire Suellentrop

Co-founder, Forget the Funnel
Claire teaches GTM strategy like she’s sitting across from you at a coffee shop. Relatable, clear, and hyper-practical.

19. Tim Soulo

CMO, Ahrefs
Tim shares top-tier SEO content backed by product data. He shows how LinkedIn can be a search-first B2B brand builder.

20. Camille Trent

Head of Content, PeerSignal
Camille brings brand voice to life. Her tone, pacing, and structure make her LinkedIn content as binge-worthy as a Netflix series.

21. Chris Orlob

Former Head of Product Marketing, Gong
Chris delivers punchy, high-value insights into messaging, positioning, and GTM storytelling.

22. Louis Grenier

Ex-Podcaster, Everyone Hates Marketers
Louis brings brutal honesty to B2B marketing. His anti-hype perspective resonates with professionals tired of buzzwords.

23. Meghan Keaney Anderson

Former CMO, The Wanderlust Group
Meghan blends growth strategy with creative elegance. Her takes on leadership and brand evolution elevate every feed.

24. Jay Baer

Marketing & Customer Experience Strategist
Jay is a legend. His humor, research-backed takes, and practical advice help marketers stay grounded in what works.

25. Sangram Vajre

Co-founder, Terminus | GTM Partners
Sangram leads the ABM revolution. His #OneTeam mindset unites marketing, sales, and success around shared goals.

Key Takeaways

• LinkedIn is no longer optional for B2B marketing; it’s foundational.
• These 25 experts prove that authenticity, clarity, and community drive a real pipeline.
• Following the right thought leaders can unlock better content strategies, better targeting, and ultimately, better business outcomes.

FAQs

1. Why is LinkedIn so effective for B2B marketing in 2025?
   Because it combines content, community, and professional intent. It’s where decision-makers consume ideas, not just job listings.
2. How do I measure ROI from LinkedIn marketing?
   Track lead quality, engagement-to-demo ratios, and conversion attribution using tools like HubSpot, Dreamdata, or HockeyStack.
3. Should B2B founders post content personally or through brand pages?
   Both are useful, but personal profiles often outperform pages in reach and engagement.
4. How often should B2B brands post on LinkedIn?
   3 – 5 times per week works well. Focus on value-driven content that sparks interaction.
5. What type of content works best for B2B on LinkedIn?
   Actionable insights, opinionated takes, short case studies, behind-the-scenes stories, and strategic frameworks.

LinkedIn in 2025 rewards expertise, empathy, and consistency. If you want to lead, not follow, start by following those already shaping the future.

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