B2B lead generation in 2025 is not much more than blasting cold emails or mass outreach anymore. It’s about reaching the right prospect. It is about focusing on connecting with the right buyer, on the right channel, at the right…
Today, the marketing terms like ‘omnichannel’ and ‘full-funnel’ are used regularly in boardrooms with the implication of common understanding. But the fact is that the actual implementation of such efforts with omnichannel intelligent workflows is a skillful task. I recall…
Inbound vs Outbound marketing has been debated for a decade now. If you work in B2B, you’ve likely heard this often. Inbound provides better ROI, warmer leads, and lower Customer Acquisition Cost. Outbound marketing is often considered as outdated, old-fashioned,…
There is always increasing pressure on B2B marketers to demonstrate ROI within a quick period. Integration-friendly ecosystems have become an absolute must-have from a nice-to-have tool. When there is no or limited access to data, it may result in compromising…
B2B Cold calling has been discounted time and again over the last couple of decades. Yet in B2B sales, cold calling continues to demonstrate its enduring importance. The Power of Cold Calling While online outreach takes center stage, cold calling…
LinkedIn lead generation in 2025 is converting connections into qualified leads. And if you’re in B2B, and you’re not doing that then you will be left behind. Why LinkedIn Still Rules B2B 80% of all B2B leads from social media…
In 2025, GenAI in customer success is no longer an option anymore. Customer acquisition is no longer the sole battlefield for B2B marketers. Retention is. The victors are not just loading the top of the funnel, they’re optimizing what happens…
AI is transforming how businesses qualify leads. But while general models can get you started, they rarely drive optimal conversions. The real game-changer? Industry-specific AI lead scoring – a system trained on your unique data, buyer behavior, and business goals.…
Is Content Syndication Getting Your Email Views, But Not Engagement? Is content syndication getting your emails the views, but not the engagement? If you’re nodding your head, you’re not alone. A lot of marketers face the same dilemma. The thrill…
