Intent data is a strong B2B marketing and sales tool, which gives the teams insight into the accounts that are actively looking for solutions. Nevertheless, there is a problem with intent data usage, as 70% of B2B companies cannot use…
In today’s sophisticated B2B world, sales and marketing teams are under significant pressure to perform while working with constrained resources. Conventional lead generation styles tend to deluge teams with unqualified leads, leading to inefficiencies and hindering revenue growth. ABM (Account-Based…
With the hyper-competitive B2B market today, having more data at hand doesn’t necessarily translate to seeing more clearly. Despite having an abundance of KPIs, leads, and reports, the majority of marketing and sales teams still struggle to turn these insights…
