Programmatic ads are no longer a trend in 2025; rather, it is the infrastructure that powers today’s digital marketing campaigns. With longer sales cycles, tighter privacy laws, and fragmented audiences, programmatic advertising has become the driving force behind wiser, faster,…
Within the fast-changing B2B sales and marketing environment, Account-Based Marketing, aka ABM, has matured from a prospective tactic to a strategic imperative. As we look to the start of 2025, demands to generate measurable, high-impact growth have never been more…
“Through 2025, 67% of B2B marketers indicate intent data must be used to prioritize high-value accounts.” — Forrester, 2025 B2B Intent Marketing Outlook Not every lead is created equal, and as the competition to engage high-value accounts earliest heats, the…
Is Content Syndication Getting Your Email Views, But Not Engagement? Is content syndication getting your emails the views, but not the engagement? If you’re nodding your head, you’re not alone. A lot of marketers face the same dilemma. The thrill…
This article helps in learning how to maximize lead generation by location with geo-targeted campaigns, cultural marketing strategies, and localized content to achieve improved engagement and conversions. Today’s world is digitally networked and connected. Companies can reach anybody, anywhere. There…
Intent data and AI have emerged as a “must-have” combination for precision marketing. In today’s hyper-personalized digital era, customers expect brands to not only meet current needs and expectations but also recommend relevant choices for better outcomes. However, achieving this…
Marketing in the manufacturing sector can help an established brand to sustain and succeed. But when launching a new product in a market, you need a separate plan, a Go-to-market (GTM) Strategies. GTM is a strategy that helps you launch…
Lead Generation vs Growth Marketing: Should I focus on lead generation? Or should I be thinking long-term and invest my time and energy in growth marketing? What if I want to combine both? As a marketer – you may often…
Unlocking the Power of Demand Generation What is Demand Generation? In the realm of marketing, demand generation plays a pivotal role in achieving success. Its primary objective is to generate interest, create awareness, and ultimately, boost sales. This blog post…
