Category Marketing

Unlocking Precision Marketing: How Intent Data and AI Deliver Game-Changing Personalization

Unlocking Precision Marketing: How Intent Data and AI Deliver Game-Changing Personalization

Intent data and AI have emerged as a “must-have” combination for precision marketing. In today’s hyper-personalized digital era, customers expect brands to not only meet current needs and expectations but also recommend relevant choices for better outcomes. However, achieving this…