Today, the marketing terms like ‘omnichannel’ and ‘full-funnel’ are used regularly in boardrooms with the implication of common understanding. But the fact is that the actual implementation of such efforts with omnichannel intelligent workflows is a skillful task. I recall…
Account-Based Measurement is becoming essential for MQL (Marketing Qualified Lead) as it is living on borrowed time and in all honesty, it ought to have been eliminated years back. Gartner’s study indicates that B2B purchasing is a nonlinear path, with…
Is Content Syndication Getting Your Email Views, But Not Engagement? Is content syndication getting your emails the views, but not the engagement? If you’re nodding your head, you’re not alone. A lot of marketers face the same dilemma. The thrill…
The B2B lead generation industry is transforming. Strategic Appointment Setting in B2B Lead Generation is crucial. It is far from being obsolete. In fact, with new and developed marketing strategies, it is becoming more intelligent and efficient. In Q1 2025,…
Is it true that success is assured if you know the answer to this question – “How to Qualify Leads Effectively and Boost Close Rates with the BANT Framework?” Well, the answer takes less than a second to arrive; in…
Data analytics in sales and revenue growth are inseparable aspects of business development. Sales analytics has emerged as a key component in the rapidly evolving business landscape, enabling sales leaders and decision-makers to navigate through the complexities with advanced analytics.…
Measuring the success of a B2B sales funnel operation is a mammoth challenge. B2B deals involve higher stakes and longer sales cycles. It requires a more nuanced approach to tracking KPIs. Success is inadvertently linked to how well your team…
Lead Generation vs Growth Marketing: Should I focus on lead generation? Or should I be thinking long-term and invest my time and energy in growth marketing? What if I want to combine both? As a marketer – you may often…
