Let’s set the scene. You’re on a discovery call. The prospect seems interested. You’ve got a solid product, maybe even a great offer. But something feels off. The conversation isn’t going anywhere, and by the time you hang up, you’re…
By 2025, top-performing sales teams will no longer be guided by gut feel–they will be guided by insight. Sales analytics–led organizations outperform their counterparts in profitability by 126%, as per McKinsey research. And still, too many B2B teams are driven…
Measuring the success of a B2B sales funnel operation is a mammoth challenge. B2B deals involve higher stakes and longer sales cycles. It requires a more nuanced approach to tracking KPIs. Success is inadvertently linked to how well your team…
Lead Generation vs Growth Marketing: Should I focus on lead generation? Or should I be thinking long-term and invest my time and energy in growth marketing? What if I want to combine both? As a marketer – you may often…
