About This eBook
Account-based marketing has become the cornerstone of modern B2B growth. However, many organisations struggle to move beyond small, high-touch pilots into ABM programs that consistently generate pipeline and measurable ROI. Generic campaigns or manual outreach no longer work; today’s buyers expect relevance, precision, and seamless engagement.
Scalable Account-Based Marketing: A Playbook for Growth-Minded B2B Teams is a roadmap for marketers, sales leaders, founders, and revenue teams who want to transform ABM from a “special project” into a repeatable growth engine. It combines insights from leading B2B practitioners, data from top research firms, and proven strategies from high-performing companies to make ABM accessible, actionable, and scalable.
In this guide, you’ll find straightforward explanations, practical steps, and real-world examples. Each chapter is designed to be highly readable, data-backed, and immediately actionable—so you can stop chasing accounts blindly and start engaging the ones that truly matter.
In This Guide, You’ll Learn
- Why traditional ABM falls short and how scalable ABM addresses modern B2B growth challenges
- How to define your Ideal Customer Profile (ICP) and leverage intent and behavioural signals to prioritise accounts
- Techniques for orchestrating campaigns across the funnel, from awareness to conversion
- Ways to measure, optimise, and scale ABM programs for predictable revenue
- How AI, intent data, and cross-functional alignment drive higher engagement and shorter sales cycles
- Real-world examples, insights, and strategies from top-performing B2B teams
After reading this eBook, you’ll have a validated framework for building an ABM engine that doesn’t just target accounts—it converts intent into measurable growth, builds resilience, and fuels predictable revenue.
