Common Questions

Intent Marketing Cloud is powered by IntentGenie.ai. It is a centralized platform that uses artificial intelligence to analyze audience engagement, customer behavior, signals, and intent data across all digital channels—helping agencies and brands deliver personalized content, offers, and messages at the right time to convert each audience and prospect into an engaged and loyal customer. It is built for B2B marketing and sales organizations focusing on leveraging intent signals for better sales and revenue growth.

IntentGenie.ai processes trillions of zero-party, first-party and third-party data in real-time to identify buying signals, patterns, and customer journeys. It helps predict what your audience is looking for, which stage they are in, and how likely they are to convert—allowing for hyper-targeted campaigns and smarter marketing decisions.

It pulls from multiple sources like website activity, email engagement, social media behavior, CRM data, third-party intent signals, and more. AI then synthesizes and scores this data to prioritize leads and personalize outreach.

It's ideal for marketing and sales teams looking to scale efforts, prioritize high-intent leads, improve ROI, and drive meaningful engagement across customer touchpoints—especially in B2B, SaaS, ecommerce, and content-heavy industries.