In the dynamic world of B2B sales, tracking key performance indicators (KPIs) at every stage of the sales funnel is crucial for achieving success. Therefore,
Key Performance Indicators (KPIs) and metrics, while often used interchangeably, serve distinct roles in business analysis. KPIs are strategic, high-level indicators that measure progress toward
What is a Key Performance Indicator (KPI)? Businesses use key performance indicators (KPIs) to measure and track progress toward specific goals. They assess performance using