Studio Ghibli has been captivating audiences for decades. Its films tell engaging stories with emotion, creativity, and strong characters. But even beyond entertainment, these films offer good lessons to business organizations. Studio Ghibli characters offer valuable lessons for B2B marketers.…
In business, success isn’t just about having the right product or service—it’s about making the right moves at the right time. The leaders who win aren’t just reacting to the game; they’re playing it like master strategists. When it comes…
Why COPPA Compliance is Our Top Priority at Intent Amplify® Children are vulnerable to privacy hazards. And, their data, even more so. Safeguarding children’s data is crucial, as they are more susceptible to privacy threats than adults. Therefore, in today’s…
Understanding Demand Generation What is Demand Generation? Before I dive into what demand generation is, let me first clarify what it isn’t. Demand generation is not lead generation, at least not in 2025. Most marketers are aware that lead generation…
The recent disappearance of Apollo.io from LinkedIn has sent ripples through the B2B marketing and sales community. Apollo.io, a popular platform for lead generation, data enrichment, and outreach automation, has been widely used by businesses to source verified contact information…
Delivering high-quality leads with a 20% conversion rate has been one of the most rewarding experiences of 2024 for us. And, our customers acknowledge the success they had with Intent Amplify’s lead generation specialists. But, new year, new goals –…
Are you aware that most B2B marketing leaders invest 20% of their marketing activity budget on demand gen? And, 38 out of 100 of these marketers are spending more on demand-gen than the previous year. Let’s understand this better with…
Intent data and AI have emerged as a “must-have” combination for precision marketing. In today’s hyper-personalized digital era, customers expect brands to not only meet current needs and expectations but also recommend relevant choices for better outcomes. However, achieving this…
Marketing in the manufacturing sector can help an established brand to sustain and succeed. But when launching a new product in a market, you need a separate plan, a Go-to-market (GTM) Strategies. GTM is a strategy that helps you launch…
Cybersecurity demand generation has become a crucial element for businesses offering security services and solutions in today’s fast-evolving digital landscape. As cyber threats grow more sophisticated and frequent, organizations are actively seeking reliable partners to protect their valuable digital assets.…
