Lead generation is a critical and complex aspect of B2B sales and involves legal and ethical considerations. Given how driven the process is, the legal aspect of B2B lead generation which comprises compliance and ethics is often overlooked. For a…
One notch over personalization, the term hyper signifies an intense approach to customizing content to the extent that it feels like you know your customer, rather than a bit too much. But that’s what really works for marketing! Around 84%…
Embarking on a successful marketing journey necessitates more than just creativity; it demands a strategic roadmap that navigates the intricacies of content creation. A well-crafted content strategy emerges as the beacon, illuminating the path toward clarity in your marketing endeavors. …
Cross-selling and upselling are essentially two ways to achieve one thing – more sales. While both are similar, they are not synonymous. Cross-selling is all about “if you like this, you may also want this and this to augment your…
Companies spend a fortune to acquire customers. Acquiring customers is the hardest task but without retention, you are not going to get the optimum value from a single customer. To make it more clear the B2B Customer lifetime value (C.L.V)…
From a process P.O.V., It’s understandable that in a sales call, It seems like the right move to counter any or all objections In Lead Generation placed by the prospect -– that’s supposedly the only way to crack a client…
In the landscape of B2B interactions, the art of securing appointments stands as a critical precursor to successful deals. Amidst the surge of digital communication tools and marketing innovations, B2B telemarketing stands tall as the undisputed king in the realm…
A good marketer knows that he needs to feed the top of the sales funnel with leads. But a smart marketer knows how to do that. The technique is called – Lead Nurturing. An effective lead nurturing program is what…
Omnichannel B2B campaigns have emerged as a powerhouse, offering businesses a comprehensive strategy to maximize Return on Investment (ROI). In this blog, we’ll delve into the intricacies of omnichannel B2B campaigns, exploring why they are pivotal and how they can…
A well-crafted demand generation program is the linchpin of success when it comes to B2B marketing. It’s the engine that drives brand awareness, nurtures leads, and ultimately fuels revenue growth. But what exactly is demand generation, and how does it…
