Every business, especially B2B, depends on leads for revenue generation. Without a proper lead-generation funnel in place, businesses may struggle to attract, engage, and convert potential prospects into loyal customers, hampering growth and sustainability in an increasingly competitive market. Having…
Every successful business thrives on high-quality leads. According to a HubSpot report, modern marketers consider lead generation to be a top priority. While many businesses may prefer an in-house team to generate leads, many others would be better off outsourcing…
Marketing and sales teams depend greatly on each other to drive the business forward. Marketing generates leads, while sales convert those leads into paying customers. Despite this interdependence, it’s common for these two functions to operate in silos, each with…
Marketing is perhaps looked upon as an expensive department and the one that gets teenage-kid treatment from the budget committee. That is mostly because much of the budget supplied to sustain the marketing efforts goes without any quantifiable result. Or…
Every battle won has a great battle plan – as dramatic as it may sound it applies to all aspects of life including business. In business, a plan translates to a go-to-market strategy or GTM strategy. It can be thought…
For many sales processes, appointment setting marks the first step. It presents you with an opportunity to connect with a potential customer, understand their needs, and ultimately guide them towards a sale. But with so many businesses competing for attention,…
Before we talk about B2B lead magnet ideas at each stage of the buyer journey, we should talk about the stages of the buyer journey. Tailoring your lead magnets to each stage is crucial for maximizing their effectiveness and attracting…
Webinars, no doubt, are a powerful tool for generating leads and nurturing relationships. And everyone seems to know this which is why there are just too many webinars happening out there, even as we speak. With countless webinars competing for…
An increasing number of businesses are adopting AI-powered technologies to bridge the data-insight gap and enhance decision-making capabilities, especially in time-sensitive and high-pressure situations. These technologies include a diverse range of tools such as virtual assistants, virtual and augmented reality,…
The internet has undoubtedly helped businesses and consumers connect in an unprecedented way. Opening access to multiple channels previously unheard of, e-commerce has enabled the incredible exchange of currencies between B2B companies as well. What has interested marketers is the…
