Top 9 B2B Lead Generation Companies in the US to Partner With [2024]

Every business, especially B2B, depends on leads for revenue generation. Without a proper lead-generation funnel in place, businesses may struggle to attract, engage, and convert potential prospects into loyal customers, hampering growth and sustainability in an increasingly competitive market.

Having known the importance of lead generation, it’s also important to understand that lead generation in itself is a resource-intensive process. Most companies do not have the manpower, expertise, or bandwidth to deal with a dedicated lead-capturing, nurturing, and conversion process. 

Hence, sales activities are better off with a specialized lead generation company that will handle the end-to-end responsibility of the sales cycle.

In this article, we are closely evaluating all the agencies and their services, and arranging them in the order that we think is the right by averaging multiple factors such as Industry expertise, quality of leads, lead generation methods, lead nurturing and conversion, transparency and reporting, technology and tools, client testimonials and cost vs value.

If you have ever searched Google for something like “Best B2B lead generation company near me” or “Top lead generation companies in the USA”, then we have researched on your behalf to make your decision a little easier.

If you are looking to expand your lead generation activities and have already shortlisted some of the best companies, see if you can find the name on our list of Top 9. Read on.

1. positions itself as a top-rated B2B lead generation company for a few reasons:

  • Focus on results: They emphasize a data-driven approach with metrics like a 95% client retention rate, a $10 return on investment, and over 300,000 appointments scheduled.
  • Specialization in appointment setting: goes beyond lead generation and focuses on qualifying leads and booking appointments with potential customers, ensuring a sales-ready pipeline.
  • Experience across industries: Their team claims expertise in over 50 B2B industries, allowing them to tailor strategies to specific client needs.
  • Customizable outreach: offers a range of services including cold email outreach, sales development with experienced SDRs, and LinkedIn marketing to reach your target audience.
  • Positive client reviews: They boast a 4.9-star rating on their website with over 190 reviews, though it’s important to consider potential bias from showcasing reviews on their own site.


  • Appointment Setting
  • Demand Generation
  • Cold Email Outreach
  • Sales Development
  • Sales Enablement
  • CRM Consulting
  • LinkedIn Marketing

Headquarters: Dover, DE, USA

Corporate presence: 

  • Delaware and Colorado, United States
  • Warsaw, Poland
  • Kyiv and Lviv, Ukraine

2. CIENCE Technologies


CIENCE Technologies positions itself as a top B2B lead generation company through a combination of factors:

  • Data-driven approach: CIENCE emphasizes a scientific approach to lead generation, leveraging a proprietary platform with AI tools and human expertise to target and identify high-quality leads.
  • Multi-channel capabilities: They offer a comprehensive strategy encompassing outbound calling, inbound marketing tactics, and sales development to reach prospects across various channels.
  • Focus on qualified leads: CIENCE goes beyond just generating leads. They aim to identify Sales Qualified Leads (SQLs) most likely to convert into customers, improving efficiency for your sales team.
  • Proven track record: The company highlights awards and recognition as a top B2B lead generation company by Clutch for three consecutive years. They also showcase client testimonials and case studies on their website.
  • Technology and expertise: They offer a blend of cutting-edge technology like their GO Platform with a team of experienced professionals to manage and execute lead-generation campaigns.


  • Outbound SDR
  • Inbound SDR
  • Data Solutions

Headquarters: Denver, Colorado

Corporate presence: 

  • Miami(NA), 
  • Campinas(Brazil), 
  • Berlin(Germany), 
  • Kampala (Uganda)

3. Intent Amplify

Intent Amplify

We have rated ourselves the third best in the list of the top 9 lead generation companies in the USA as we believe in constantly striving to improve the quality of leads we provide and the customer service we render. As a rather new B2B lead generation company on the list, we take pride in providing the level of services that match or even exceed some of the vintage names in the sales and service sector. 

Here’s a breakdown of what we emphasize to position ourselves as the top 3rd B2B lead generation company in the US:

  • Focus on Intent Data: Our name itself, “Intent Amplify,” reflects our core concept. We leverage intent data to target prospects who are actively researching products or services similar to yours. This allows us to identify leads with higher purchase intent, potentially leading to better conversion rates for your sales team.
  • Multi-Channel Approach: We don’t limit itself to a single channel. We offer a variety of services including content syndication, account-based marketing (ABM), email marketing, and appointment setting. This comprehensive approach allows us to reach prospects across different touchpoints, increasing the chances of engagement.
  • Data-Driven Optimization: Similar to other top agencies, Intent Amplify highlights a data-driven approach. We use data and analytics to track campaign performance, optimize strategies, and deliver a high return on investment (ROI) for your B2B lead generation efforts.
  • Focus on Human Expertise: While automation plays a role, Intent Amplify emphasizes the importance of human expertise in our lead generation process. This ensures a blend of data-driven targeting with a personalized touch that can improve lead quality.
  • Customization and Flexibility: We offer customizable solutions tailored to your specific needs and target audience. This ensures your lead generation strategy aligns with your overall marketing and sales goals.


  • Lead Generation
  • Demand Generation 
  • Account Based Marketing
  • Appointment Setting
  • Digital Marketing
  • Webinar Marketing
  • Sale Pipeline Enablement

Headquarters: Arizona, USA

Corporate presence: 

  • India
  • Singapore
  • UK
  • Philippines 

4. Overdrive Interactive

Overdrive Interactive

Overdrive Interactive positions itself as a competent B2B lead generation company in the US through a focus on several key areas:

  • Comprehensiveness: They offer a wide range of B2B lead generation services, encompassing both inbound and outbound marketing tactics. This allows them to create a customized strategy that aligns with your specific needs and target audience.
  • Data-Driven Approach: Overdrive Interactive emphasizes data-driven marketing strategies with a focus on metrics like cost-per-lead (CPL) and return on investment (ROI). This ensures you can track the effectiveness of your campaigns and make adjustments for optimal results.
  • Always-On Strategy: They advocate for creating and maintaining “always-on” lead generation channels that consistently attract and nurture leads throughout the customer journey. This ensures a steady flow of potential customers for your sales team.
  • Focus on Lead Quality: While quantity is important, Overdrive Interactive goes beyond just generating a high volume of leads. They aim to generate qualified leads that are more likely to convert into paying customers.
  • Marketing Expertise: Their team consists of marketing specialists with experience in various areas like search engine marketing (SEM), social media marketing, content development, and marketing automation. This allows them to create a multi-faceted lead generation strategy that leverages different tactics for maximum lead acquisition.


  • Account Based Marketing
  • Lead Generation
  • Search Engine Optimization
  • Media Planning & Management
  • Search Engine Marketing
  • Social Media Marketing
  • Creative Services
  • Web Development
  • Content Creation and Marketing
  • Analytics and Training
  • Salesforce and Martech Consulting

Headquarters: Allston, Massachusetts

Corporate  presence: N/A

5. SalesRoads


SalesRoads claims the title of “America’s Top Sales Outsourcing Partner” based on several factors that appeal to businesses seeking a boost in their sales pipeline:

  • Focus on Qualified Appointments: They differentiate themselves by using a conversation-based sales methodology to identify highly relevant leads and schedule appointments with qualified decision-makers, not just generate generic leads. This increases the likelihood of successful sales conversions for your business.
  • Experience and Expertise: With over 16 years of experience and a track record of building over 500 SDR (Sales Development Representative) teams, SalesRoads positions itself as a specialist in the field of sales outsourcing.
  • Tailored Approach: They take the time to understand your business goals, target market, and industry before crafting a customized outreach strategy. This ensures your message resonates with the right people.
  • Data-Driven Results: While specifics might be scarce, SalesRoads likely emphasizes tracking and analyzing data to optimize their outreach methods and maximize results for your business.


  • Appointment scheduling
  • Outsourced SDR
  • List building services
  • Sales intent data
  • Account-based marketing
  • Lead generation

Headquarters: Florida, US

Corporate presence: N/A


Leadgeneration’s name certainly does a great job of grabbing attention and clearly communicating its service. However, to determine if they are truly a top B2B lead gen company, we need to look beyond their SEO strategy. Here’s what they might emphasize to position themselves as a leader:

  • Dedicated Lead Gen Team: They might highlight a dedicated team of lead generation specialists who handle the entire process for you, freeing up your internal sales team to focus on closing deals.
  • Focus on Real-Time Leads: could emphasize providing real-time leads that are sales-ready, minimizing the time it takes to connect with potential customers.
  • CRM Compatibility: Compatibility with popular CRM (Customer Relationship Management) software is a plus. might point out that their leads can be easily integrated with your existing CRM system, streamlining your sales workflow.
  • Customization: They might offer customizable lead-generation programs tailored to your specific target audience and industry needs.
  • Client Success Stories: Showcasing positive client testimonials and case studies demonstrating successful B2B lead generation campaigns can be a strong selling point.


  • Search engine optimization
  • Paid search marketing
  • Social media
  • Content distribution
  • Whitepaper creation
  • PR/ Brand awareness
  • Email marketing 
  • Lead nurturing
  • Website development

Headquarters: Camden, NJ

Corporate presence: New York, NY

7. LeadGenius


LeadGenius positions itself as a top B2B lead generation company in the USA through a combination of factors that cater to different aspects of the lead generation process:

  • Precision and Scale: They offer the ability to target a specific audience or reach a broader range, depending on your needs. They emphasize high-quality data and deliver custom-sourced information tailored to your business requirements.
  • Unique Insights: LeadGenius goes beyond basic contact information. They provide in-depth insights on individuals and companies (over 110!), allowing you to craft highly personalized outreach strategies for better engagement and conversion rates.
  • Human and AI Collaboration: They leverage a unique blend of human researchers and artificial intelligence to identify and connect with the most relevant leads. This ensures a balance between automation and the human touch for effective communication.
  • Global Reach: LeadGenius offers global contact and account intelligence. Their data is sourced following regional regulations, ensuring compliance with GDPR and other privacy laws.
  • CRM Integration: They integrate with popular CRM systems, streamlining the process of transferring qualified leads into your existing sales pipeline for better management and follow-up.


  • Rev-ops
  • Marketing
  • Sales Leader

Headquarters: California, USA

Corporate presence: N/A

8. Intelligent Demand 


Intelligent Demand doesn’t directly sell leads but positions itself as a top revenue growth company using B2B sales in the USA through a different approach: Demand Generation. Here’s how they might differentiate themselves:

  • Focus on Scalable Growth: Intelligent Demand emphasizes creating a sustainable demand generation program to acquire new customers, retain existing ones, and upsell or cross-sell within your current customer base. This can lead to long-term, predictable revenue growth.
  • Strategic Alignment: They likely focus on aligning your demand generation strategy with your overall sales and marketing goals, ensuring all efforts are working together for optimal results.
  • Data-Driven Optimization: Intelligent Demand likely utilizes data and analytics to track campaign performance, optimize strategies, and maximize return on investment (ROI) for your B2B sales efforts.
  • Multi-Channel Approach: They might offer a comprehensive demand generation strategy encompassing various channels like content marketing, social media engagement, email marketing, and even account-based marketing (ABM) to reach prospects across different touchpoints.
  • Focus on Strategy, not Leads: While Intelligent Demand can help generate leads as part of its strategy, its core service differs from companies that solely focus on lead generation. They aim to create a holistic system for driving long-term revenue growth through effective B2B sales tactics.


  • Go-to-market alignment 
  • Account-based marketing 
  • Demand generation
  • Sales development

Headquarters: Denver, USA

Corporate presence: N/A

9. Upcall


Upcall positions itself as a top B2B sales agency in the US through a focus on several key areas:

  • Conversation-Driven Approach: Upcall emphasizes the power of real conversations with potential customers. Their team of experienced callers engages with leads, gathers insights, and qualifies them, ensuring a better fit for your sales pipeline.
  • Scalability and Flexibility: They offer a scalable solution that can adapt to your business needs. You can upload your own leads or leverage Upcall’s sourcing capabilities. Upcall also provides customizable scripts and local presence caller ID to optimize call effectiveness.
  • Pay-Per-Lead Model: Their pay-per-lead model aligns their success with yours. You only pay for qualified leads that are a good fit for your sales team.
  • Technology Integration: Upcall integrates seamlessly with popular CRM systems, streamlining the process of transferring qualified leads into your existing sales workflow. They also leverage sales automation and calling technology for efficiency.
  • Focus on Specific Industries: While not explicitly stated everywhere, Upcall highlights experience in industries like finance, real estate, and insurance on their website. This suggests industry-specific knowledge that can benefit your outreach efforts.



Headquarters: San Francisco, CA, US

Corporate presence: N/A

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