Marketing in the manufacturing sector can help an established brand to sustain and succeed. But when launching a new product in a market, you need a separate plan, a Go-to-market (GTM) Strategies. GTM is a strategy that helps you launch…
The increasing popularity of ABM (Revenue with ABM) is well-founded: strategically directing resources toward targeting and converting specific accounts yields positive results. According to 80% of marketers monitoring ROI, ABM consistently surpasses other marketing strategies, often by a considerable margin.…
One notch over personalization, the term hyper-personalization an intense approach to customizing content to the extent that it feels like you know your customer, rather than a bit too much. But that’s what really works for marketing! The Demand for…
What is Key Performance Indicator (KPI)? Key performance indicators (KPI) are metrics that can be used to measure and track progress toward a certain end goal. Key performance indicators are used to assess how well a business is doing so…
marketing automation is a suite of interconnected software applications which facilitates and regulates manual marketing processes. Marketing automation software assists by automating monotonous operations and enables many communication channels for your marketing strategy. Consequently, optimized marketing procedures improve efficiency, lead…
