The Internet of Things (IoT) stands at the forefront of technological innovation, reshaping industries and redefining possibilities. As such, understanding marketing for the Internet of Things makes sense. What is IoT? At its core, IoT refers to the interconnected network…
Webinars have been one of the most overly used but underly appreciated tools in the last few years. Their advantages over a physical seminar or a training workshop have been nothing short of exemplary. Imagine being able to attend an…
Marketing and sales teams depend greatly on each other to drive the business forward. Marketing generates leads, while sales convert those leads into paying customers. Despite this interdependence, it’s common for these two functions to operate in silos, each with…
Marketing is perhaps looked upon as an expensive department and the one that gets teenage-kid treatment from the budget committee. That is mostly because much of the budget supplied to sustain the marketing efforts goes without any quantifiable result. Or…
Before we talk about B2B lead magnet ideas at each stage of the buyer journey, we should talk about the stages of the buyer journey. Tailoring your lead magnets to each stage is crucial for maximizing their effectiveness and attracting…
In the cutthroat world of B2B sales, building a successful pipeline boils down to one crucial skill: mastering the art of B2B sales prospecting. Identifying and connecting with the right leads can make or break your revenue and propel your…
Digital dominates our generation, the screen is perhaps the point-of-focus of the entire world today. With the ease of powerful and fast electronic devices fueled by the internet, every diligent buyer first resorts to Google before making a purchase –…
Marketing is thought of as a wide-reaching activity – but it need not be. Rather, a sharp marketing technique requires you to target the right people and market your business to them specifically. After all, how long will you wait…
A good marketer knows that he needs to feed the top of the sales funnel with leads. But a smart marketer knows how to do that. The technique is called – Lead Nurturing. An effective lead nurturing program is what…
A well-crafted demand generation program is the linchpin of success when it comes to B2B marketing. It’s the engine that drives brand awareness, nurtures leads, and ultimately fuels revenue growth. But what exactly is demand generation, and how does it…
