Scalable Account-Based Marketing: A Playbook for Growth-Minded B2b Teams
Every B2B sale starts with a target account. But here’s the reality: simply identifying accounts won’t drive pipeline. The real challenge? Turning those accounts into engaged opportunities and then into measurable revenue.
Because without engagement, there’s no deal. Without deals, growth remains uncertain.
You’re in the right place if you’re a marketer, sales leader, or revenue team looking to scale ABM beyond boutique campaigns. This eBook lays out a proven, research-backed framework to help you move from targeted accounts to revenue impact—without the complexity, guesswork, or wasted resources.
About This eBook
Account-based marketing has become the cornerstone of modern B2B growth. However, many organisations struggle to move beyond small, high-touch pilots into ABM programs that consistently generate pipeline and measurable ROI. Generic campaigns or manual outreach no longer work; today’s buyers expect relevance, precision, and seamless engagement.
Scalable Account-Based Marketing: A Playbook for Growth-Minded B2B Teams is a roadmap for marketers, sales leaders, founders, and revenue teams who want to transform ABM from a “special project” into a repeatable growth engine. It combines insights from leading B2B practitioners, data from top research firms, and proven strategies from high-performing companies to make ABM accessible, actionable, and scalable.
In this guide, you’ll find straightforward explanations, practical steps, and real-world examples. Each chapter is designed to be highly readable, data-backed, and immediately actionable—so you can stop chasing accounts blindly and start engaging the ones that truly matter.
In This Guide, You’ll Learn
- Why traditional ABM falls short and how scalable ABM addresses modern B2B growth challenges
- How to define your Ideal Customer Profile (ICP) and leverage intent and behavioural signals to prioritise accounts
- Techniques for orchestrating campaigns across the funnel, from awareness to conversion
- Ways to measure, optimise, and scale ABM programs for predictable revenue
- How AI, intent data, and cross-functional alignment drive higher engagement and shorter sales cycles
- Real-world examples, insights, and strategies from top-performing B2B teams
After reading this eBook, you’ll have a validated framework for building an ABM engine that doesn’t just target accounts—it converts intent into measurable growth, builds resilience, and fuels predictable revenue.
