Common Questions

B2B appointment setting is the process of connecting your sales team with qualified buyers through scheduled meetings. B2B appointment booking involves cold calling to reach potential leads, sending targeted emails to initiate contact and following up to qualify leads to determine sales potential. Depending on the stage of contact, additional steps may be required to nurture leads through consistent communication and value-driven engagement. At Intent Amplify, we go beyond the basics—our data-backed approach focuses on reaching decision-makers who are actively exploring solutions like yours. We do this by combining real-time buyer intent signals, community-based outreach, and proven targeting strategies. The result is a steady stream of meetings that drive revenue, not just leads.

These services are typically provided by specialist third-party providers who help companies accelerate pipeline growth through guaranteed meetings at a time and date of “your preference.” The appointment booking process includes identifying target accounts, engaging buyers through opt-in outreach, and booking meetings directly on your team’s calendar. Relying on specialist appointment generation platforms eliminates guesswork by only connecting your SDRs with prospects who match your ICP and have demonstrated interest. You see faster conversion cycles and higher ROI compared to cold outreach, especially when you have limited resources and larger revenue targets.

Lead generation casts a wide net—it’s top-of-funnel activity focused on attracting and educating potential buyers. Appointment setting is more precise. It moves qualified prospects into a direct sales conversation. While lead generation builds awareness, appointment setting builds opportunity. Intent Amplify bridges both: we use targeted lead generation to drive interest, and appointment setting to convert that interest into scheduled sales meetings.

Results vary by provider, but Intent Amplify consistently delivers industry-leading conversion metrics:

• 50% of appointments convert into opportunities for B2B clients in the high-growth markets such as Cybersecurity, IT and Data Storage, Healthcare, HR and Employee Experience, Financial Services, Manufacturing, AI and Automation, and others…
• Up to 67x ROI observed across cybersecurity and SaaS campaigns
• Over $5M in influenced pipeline generated in under a quarter for enterprise clients

Costs depend on your goals and the complexity of your targeting. With Intent Amplify, you only pay for meetings that occur with qualified prospects. Our model typically ranges between $1,000 to $3,500 per completed appointment. There are no retainers, no hourly fees, and no wasted spend on no-shows. You’re in control of your budget and your targeting.

Intent Amplify operates on a pay-per-qualified-meeting-attended model. You only pay when a meeting with a qualified prospect takes place. No retainer fees. No risk of paying for missed appointments. Our targeting is based on your ideal customer profile, so the meetings you receive align with your pipeline strategy. This performance-first pricing structure is designed to reduce waste and maximize sales outcomes.

We don’t COLD CALL. We don’t chase. We attract high-impact decision-makers with the greatest influence over software buying decisions. Our AI-driven matching engine connects your Ideal Customer Profile (ICP) with intent-rich contacts from our proprietary database—ensuring every conversation starts with the right person, at the right moment. While other providers are still dialing down cold lists and hoping someone picks up, we’re tapping into a proprietary network of over 5 million engaged professionals and decision-makers. Every prospect we bring to the table is opted-in, already familiar with your brand, and genuinely interested in what you offer. No awkward intros, no “who are you again?” moments—just qualified buyers who’ve raised their hands to meet. This isn’t just lead generation; it’s demand precision at scale. That’s why our meetings don’t just happen—they convert faster, better, and with more impact. We’re not here to follow old playbooks. We rewrote the rules. If you’re done with the noise and ready to move different, book your demo now.

Outsourced SDRs often lack the deep domain expertise needed for complex B2B sales. They rely on scripts and cold tactics, which can result in poor-fit meetings and wasted time. At Intent Amplify, we remove the guesswork by letting the buyer come to you. Our platform targets prospects who match your ICP and have shown intent through real behavior. No need to train SDRs on your messaging or hope for the best. We deliver high-fit meetings, fast.

SignalTrace is Intent Amplify’s proprietary post-meeting intelligence tool. The intelligence tool continues to track post-meeting behavior and intent like a pro, adding more accounts and buyer profiles into the funnel should you again choose Intent Amplify’s Appointment Generation services.

After your sales meetings, SignalTrace post-meeting intelligence solution gathers direct, anonymous feedback from the prospect.

After each meeting, we capture high-impact intelligence across five key areas to sharpen your sales strategy and accelerate deal progression:

• Which product features or value propositions sparked the most interest during the conversation?
• What objections, concerns, or hesitations were expressed—explicitly or implicitly?
• Did the prospect mention a clear decision-making timeline or allocate a budget?
• Who else is involved in the decision-making process, and what are their key priorities?
• What feedback did the prospect give—directly or through behavior—that could improve the sales experience?