Marketing is perhaps looked upon as an expensive department and the one that gets teenage-kid treatment from the budget committee. That is mostly because much of the budget supplied to sustain the marketing efforts goes without any quantifiable result. Or…
B2B GTM strategies should be part of your company’s culture and aspirations. Every great GTM strategy is unique but more or less solves the same marketing plan for organizations — How to build a strong messaging channel, showcasing the blueprint…
For many sales processes, appointment setting marks the first step. It presents you with an opportunity to connect with a potential customer, understand their needs, and ultimately guide them towards a sale. But with so many businesses competing for attention,…
Before we talk about B2B lead magnet ideas at each stage of the buyer journey, we should talk about the stages of the buyer journey. Tailoring your lead magnets to each stage is crucial for maximizing their effectiveness and attracting…
Webinars, no doubt, are a powerful tool for generating leads and nurturing relationships. And everyone seems to know this which is why there are just too many webinars happening out there, even as we speak. With countless webinars competing for…
An increasing number of businesses are adopting AI-powered technologies to bridge the data-insight gap and enhance AI-enabled Decision making capabilities, especially in time-sensitive and high-pressure situations. These technologies include a diverse range of tools such as virtual assistants, virtual and…
The internet has undoubtedly helped businesses and consumers connect in an unprecedented way. Opening access to multiple channels previously unheard of, e-commerce has enabled the incredible exchange of currencies between B2B companies as well. What has interested marketers is the…
The management and utilization of data have become increasingly important in the modern, data-driven B2B landscape. We have such diverse data sources, ranging from customer information to supply chain data, posing a significant challenge for businesses aiming to extract meaningful…
Commerce these days is no longer confined by physical borders. In today’s interconnected landscape, B2B trade has transcended national boundaries, presenting both captivating opportunities and complex challenges for businesses of all sizes. This dynamic phenomenon, known as cross-border B2B trade,…
In the dynamic world of B2B sales, tracking key performance indicators (KPIs) at every stage of the sales funnel is crucial for achieving success. Therefore, this blog will delve into the stages of B2B Sales Funnel Metrics, highlighting how businesses…
