Imagine the ease of business when you sell your product to a prospect who is already looking for your product. Such is the principle of Programmatic ABM – you pitch your product to the best-fitting existing client – no playing…
The Sales Funnel, also known as the Marketing Funnel, has always provided a path for the customer journey from the various stages. From the very beginning where the audience becomes aware of your offering to the stage of purchase where…
The concept of a value proposition stands as a cornerstone. As markets continuously shift and customer needs morph, the B2B value propositions undergoes a fascinating evolution, adapting and reshaping to remain relevant and impactful. This evolution is not merely a…
A competitive edge requires going beyond product-centric approaches. The key to unlocking sustainable growth lies in forging genuine connections with your customers, delivering experiences that resonate with their evolving needs and exceed their expectations. This is where exceptional B2B customer…
3 Basics Successful B2B Strategy A successful B2B strategy can be boiled down to three basics: But how do you effectively do that? The answer may lie in “Buyer Segmentation”. What is Buyer Segmentation? Buyer segmentation, particularly in B2B, is…
It was during the times of the COVID-19 pandemic that webinars truly found their spotlight. Video meetings – once a facility, soon became a necessity without an option. That’s when Webinars truly shone with all their glory. Today we have…
As a B2B company, you understand the importance of generating high-quality leads for driving growth. However, doing it all in-house can be time-consuming and resource-intensive. This is where outsourcing B2B lead generation comes in. By partnering with a reliable outsourcing…
Sales-Qualified Lead (SQL) is a term, marketers commonly refer to when talking about a potential customer who has undergone a stage 1 evaluation and scrutiny, initially by the marketing department and later on by the sales team within an organization.…
Social media has transformed the way we communicate, connect, and ultimately, make purchasing decisions. With an expansive reach that spans billions of users worldwide, social platforms have become integral spaces where consumers not only interact but also discover, evaluate, and…
By 2023, Statista projects U.S. B2B online sales to reach $1.8 trillion, and by 2025, Gartner predicts that 80% of B2B sales interactions between buyers and suppliers will occur in digital channels. The narrative that the world today is driven…
