Abstract
Owing to issues with the Conversion Rate challenges, the overall
success of Campaigns was dismal. When serving top Fortune 500
organizations, we realized that a stringent Quality Control approach for
Verifying Leads is required to ensure our clients get their desired ROI.
As the pioneers in Lead Validation and Quality Assurance, we
immediately grasped the obstacles faced by this client. Using the
Intent Amplify platform, we conducted a content syndication campaign
(webinars and eBooks). The platform enabled us to confirm that all the
data we are transmitting has been validated. This includes their phone
number, email address, job title, industry, and location. Intent Amplify's
strong cross-verification step is its most distinguishing feature. The
vast majority of content syndication distributors only provide a generic
corporate number, resulting in very poor contact rates for the SDR
team.
Intent Amplify assisted a SaaS company in removing unqualified leads
and increasing SQL conversion rates from 1% to 3%. Intent Amplify
generated leads, which the QA team validated and managed for quality.
Leads to MQL conversion increased to 98.3%, while MQL to SQL
conversion rose to 2.7%.