25 Best Webinar Platforms for B2B Engagement in 2025

Webinars today are more than just online presentations; they are a tested method of creating authentic relationships across the B2B buying process. With decision-makers taking more time to finally make a purchase and researching more before calling, webinars present marketers with an on-time mode of engagement.

These sessions help to provide insights, answer live questions, and create moments of trust-building. The platform not only hosts your content but also helps drive your revenue machine. This is why choosing from the best webinar platforms is not a technical choice but an important one.

1. Intent Amplify

Intent Amplify is specifically designed for B2B teams that require demand accuracy, sales alignment, and ROI-fueled engagement. The intent data is natively inserted into webinar workflows, enabling marketers to present sessions at the exact moment when buyers are most ready to convert. In 2025, its highlight features are predictive engagement models, ABM targeting, and revenue attribution dashboards that tie every webinar back to pipeline velocity. Built following 1000+ interviews with marketing leaders, CISOs, and CDOs, it turns webinars into revenue operation platforms, which makes it the leading webinar platform for enterprise-level buyer intent execution.

2. ON24

ON24 is at the forefront of B2B webinars with its intuitive design and deep analytics. Thanks to AI-powered engagement scoring and seamless CRM workflows, it enables marketers to monitor audience behavior and translate interest into action. Whether it’s ABM programs or high-scale webinars, ON24 provides everything you need to present, but most importantly, it assists sales teams in following up with actual data. In 2025, it’s still among the top webinar tools for personalized, scalable follow-ups.

3. Zoom Webinars

Zoom Webinars takes advantage of its video conferencing heritage to provide branded, engaging experiences. Integration features such as live chat, Q&A, and global accessibility get the audience involved. Its app integrations with products such as Salesforce and HubSpot in 2025 will enable teams to move from event to follow-up instantly. Zoom’s simplicity and ease of use make it one of the best webinar solutions for teams scaling without compromising on quality.

4. GoTo Webinar

GoTo Webinar solidifies its position with dependable performance and a straightforward interface. It performs well between geographies and offers recurring sessions, training, and product demos. In 2025, marketers greatly value their capacity to provide robust analytics without complicating setup. To organizations requiring a robust and scalable solution, it remains one of the top webinar solutions in the B2B market.

5. Webex Webinars by Cisco

Webex Webinars are enterprise-level, high-risk conversations optimized. It has compliance and secure login features integrated, making it perfect for regulated sectors. AI-driven and powered with engagement features, it’s more than a hosting site; it’s a strategic engagement site. That puts it at the forefront of webinar sites for organizations concerned about security and scalability.

6. BigMarker

BigMarker provides you with full branding, layout, and automation control. Its features allow you to create fun, high-conversion webinars without any developers. In 2025, it is a favorite among teams executing ABM campaigns, multi-session events, and live product launches. For companies that want to convert digital sessions to pipeline wins, BigMarker ranks among the top webinar platforms today.

7. Demio

Demio does not overcomplicate things and yet delivers on features. It’s sophisticated enough to work with small teams and robust enough to create an impact. Polls, handouts, and replays enable engaging the audience effortlessly. Leverage is used by most lean B2B teams in 2025 to present a cohesive presence to prospects and prove how even small configurations can keep up with top-tier webinar platforms.

8. Hopin (RingCentral Events)

Hopin has become a full-scale digital events platform. It supports anything from partner booths to breakout rooms, and your virtual event will be tactile. It will be used in 2025 for live networking and content engagement. If your strategy is to host immersive, multi-track events, Hopin is one of the best webinar platforms to do so.

9. Livestorm

Livestorm stands out through its elegant, browser-based design and automation-driven integrations. It is perfect for product demos and lead nurturing in 2025. Teams save time without compromising quality attendee experience. For those marketers who want ease of use and performance in one, Livestorm gets included in the best webinar platforms list.

10. BrightTALK

BrightTALK puts B2B marketers face-to-face with industry-specific audiences, particularly technology. It is the best blend of reach and accuracy with syndication and intent data together. For lead generation and thought leadership in 2025, it is the go-to destination. Blending discovery and delivery, it deserves to be placed among the top webinar platforms for niche marketing.

11. Adobe Connect

Adobe Connect empowers marketers to craft highly interactive and secure sessions. It excels in situations where learning and compliance are most critical. For 2025, its capabilities such as quizzes, branching simulations, and control over the layout enable B2B companies to train and engage effectively. Its level of customization makes it one of the top webinar platforms for enablement and training.

12. BlueJeans Events by Verizon

BlueJeans provides crystal clear audio-visual quality, particularly in high-stakes virtual events. Live captioning and Dolby Voice assist in taking professionalism to the next level. In 2025, executives use it to host refined, impactful sessions. Clarity and presence being not negotiable, BlueJeans is one of the top webinar platforms.

13. Airmeet

Airmeet combines virtual networking with interactive content delivery. From virtual tables to AI-powered matchmaking, it’s all about replicating real-world interactions. In 2025, B2B teams utilize Airmeet to create communities instead of audiences. If connection-building is a key indicator, Airmeet is one of the best webinar platforms to utilize.

14. WebinarNinja

WebinarNinja accommodates all types of webinars—same-day to automated. Its power is in simplifying installation while offering marketers control to tailor. In 2025, it’s utilized extensively for SaaS demos and tutorial series. For high-speed teams, it’s one of the leading webinar platforms to remain lean and efficient.

15. ClickMeeting

ClickMeeting is suitable for training- and education-intensive use cases. Shared features such as whiteboards and CRM connections enable marketers to keep the learning going well after the session. It’s utilized in 2025 for adoption and retention. It’s one of the highest-rated customer success-driven webinar platforms.

16. Vimeo Enterprise

Vimeo Enterprise offers an environment of high control with rich video capabilities. Its CRMs integration and rich analytics make it more than worth it for pipeline monitoring. It’s the choice in 2025 for content-driven B2B brands. For making video the central focus of their strategy, Vimeo’s on the top rung of the webinar platform.

17. Kaltura Events

Kaltura enables organizations to host inclusive and compliant webinars at scale. Advanced analytics and multilingual capabilities enable global reach. In 2025, it’s the preference of large privacy-focussed businesses. If compliance and flexibility are top priorities, Kaltura is among the top webinar platforms.

18. PheedLoop

Initially built for live events, now PheedLoop includes hybrid requirements. With capabilities of sponsor management, session, and metrics, it deals with complexity easily. In 2025, it’s applied in hybrid product launches and partner training. For flexibility across formats, it’s among the best webinar platforms there is.

19. WorkCast

WorkCast makes launching and managing webinar campaigns easy. With live, simulive, and on-demand assistance, it is flexible enough for teams with no technical hurdles. Tight-deadline marketers in 2025 love it. WorkCast takes its position as the best webinar platform when it comes to efficiency and speed. 

20. Run The World

Run The World emphasizes human-to-human interaction in its interactive elements. Co-hosting, table chats, and live voting establish moments of genuine conversation. In 2025, B2B teams use it to build stronger ties with decision-makers. One of the top webinar software platforms for engaging viewers as participants.

21. Bevy

Bevy simplifies how global teams scale branded, localized webinars. Field marketers use it in 2025 for running repeatable, community-led events that everywhere seem the same. Its template-based approach makes it one of the best webinar platforms for huge scale community participation.

22. Tame

Tame focuses on compliance and branding. Being GDPR-compliant and having drag-and-drop functionality, it is particularly popular in Europe. In 2025, its user-friendly dashboards assist marketers in creating compelling experiences with no data worries. To conduct secure and personalized events, Tame is among the top webinar software.

23. Remo

Remo is all about recreating the vibe of in-person events. With video tables and adaptive layouts, it welcomes spontaneous interaction. In 2025, it’s widely employed for ABM roundtables and VIP networking. It’s worthy of a mention as one of the leading webinar platforms for audience intimacy.

24. HeySummit

HeySummit allows simple planning of multi-speaker, multi-day events. It back-end automates signups for analytics to allow marketers to spend their time delivering value. In 2025, it is applied in partner collaboration marketing. For advanced event management, it’s one of the top webinar platforms.

25. Zoho Webinar

Zoho Webinar rounds out the Zoho stack with a robust webinar solution. Tight CRM integration and analytics make follow-up easy. In 2025, SMBs use it for training, demos, and onboarding. For small teams seeking synergy, it’s among the top webinar platforms.

FAQs

1. What should B2B marketers consider when selecting the best webinar platforms in 2025?

In 2025, B2B marketers will need to focus on platforms with profound CRM integrations, measurement of engagement, and adaptive formats (live, automated, hybrid). Look for tools that enable personalization, can be scaled to time zones, and include data privacy. Top-performing webinar platforms also give post-event insights so marketing and sales can align.

2. Is a free webinar platform viable for B2B engagement?

Free tools can suffice for internal or early-stage startup usage but do not have the analytics, branding, and automation necessary to support B2B campaigns. If your objective is lead generation, impact pipeline, or interact with high-value accounts, spending money on one of the top webinar platforms will generate much better ROI.

3. Which webinar platforms are most suitable for ABM and lead nurturing in 2025?

ON24, BigMarker, and Demio are the ideal platforms for Account-Based Marketing as they enable the delivery of targeted content, live engagement scoring, and CRM workflows. These facilitate the ease with which the marketer can follow up at speed with more targeted content—making them one of the highest-rated webinar platforms for ABM.

4. How do webinar platforms enable hybrid events in 2025?

Many of the top webinar tools today include hybrid event features. Tools such as Hopin, PheedLoop, and Airmeet accommodate both in-person and virtual participants with simultaneous sessions, networking features, and sponsor booths. This allows marketers to expand reach without diminishing experience.

5. Are webinar platforms able to be integrated into my marketing tech stack?

In fact, many of the leading webinar platforms of 2025 provide natively or API-based integration with CRMs such as Salesforce, marketing automation platforms such as HubSpot, and analytics software. These ensure smoother data passing, improved lead tracking, and more effective follow-ups—most critical to revenue-centric B2B teams.

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