Infosys Aster is an AI-amplified marketing suite for performance marketing, Martech orchestration, and Marketing Ops, all rolled into one. Today, the global IT consulting and digital services provider Infosys has launched Infosys Aster. Aster is an AI-amplified marketing technology suite…
The retail industry has been undergoing a significant transformation driven by the rapid advancement of digital technologies. This digital shift has not only reshaped consumer behavior but also revolutionized the way retailers operate, market, and interact with their customers. In…
What is a successful B2B marketing campaign if not powered by data analytics? Data is a powerful resource in itself. It gives excellent insights into your customer’s buying behaviors. It delivers the right information at the right time at each…
Winning brands focus on strong B2B demand generation strategies to influence customer engagement. In B2B marketing, nothing is constant, and nothing can be taken for granted. When everything is so volatile, creating genuine interest and demand for products and services…
Lead generation holds immense significance for all businesses and generating quality leads is vital to B2B success in the fast-paced world of technology. But what makes it particularly important for IT companies? Let’s support it with this stat: “Around 53%…
The increasing popularity of ABM is well-founded: strategically directing resources toward targeting and converting specific accounts yields positive results. According to 80% of marketers monitoring ROI, ABM consistently surpasses other marketing strategies, often by a considerable margin. Account-based marketing (ABM)…
Every successful business thrives on high-quality leads. According to a HubSpot report, modern marketers consider lead generation to be a top priority. While many businesses may prefer an in-house team to generate leads, many others would be better off outsourcing…
Marketing and sales teams depend greatly on each other to drive the business forward. Marketing generates leads, while sales convert those leads into paying customers. Despite this interdependence, it’s common for these two functions to operate in silos, each with…
Marketing is perhaps looked upon as an expensive department and the one that gets teenage-kid treatment from the budget committee. That is mostly because much of the budget supplied to sustain the marketing efforts goes without any quantifiable result. Or…
For many sales processes, appointment setting marks the first step. It presents you with an opportunity to connect with a potential customer, understand their needs, and ultimately guide them towards a sale. But with so many businesses competing for attention,…
