Quick Answer
In 2026, B2B growth leaders will be defined by intent-led execution, AI-driven discovery, and disciplined sales alignment—not by volume-based demand generation.
2026 planning is happening in a very different environment than even a year ago. Many B2B teams recognize the shifts underway—AI-driven discovery, changing buyer behavior, tighter ROI scrutiny—but are struggling to translate those insights into execution. The gap is no longer awareness. It’s operational follow-through.
That gap is exactly what Intent Amplify’s latest executive brief addresses. According to Intent Amplify’s “AI and Intent Data in B2B Marketing: Turning Signals into Strategy,” nearly two-thirds of B2B marketers struggled with their pipeline velocity despite having a solid budget in 2025. In 2026, this struggle will intensify.
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