In 2025, GenAI in customer success is no longer an option anymore. Customer acquisition is no longer the sole battlefield for B2B marketers. Retention is.
If your lead generation strategy still revolves around outdated personas and recycled data lists for outreach, you’re not alone, but let’s be honest, you’re also
Studio Ghibli has been captivating audiences for decades. Its films tell engaging stories with emotion, creativity, and strong characters. But even beyond entertainment, these films
In the ever-evolving domains of marketing and sales, the spotlight on Account-Based Marketing (ABM) continues to intensify. Recognized for its strategic prowess, ABM has become
Introduction Technological advancements are helping organizations stay competitive. To keep up in the digital age, marketing has shifted from traditional methods. New approaches are now
Introduction We’ve all talked and learnt about Account-Based Marketing and how crucial it is in B2B Marketing. But what about the next step? After we
Introduction In the ever-evolving realm of B2B sales, where organizations endeavor to captivate and transform lucrative accounts, conventional marketing tactics may prove inadequate. Account-Based Marketing
