Forrester B2B Summit 2025: Insights, Innovation and Intent for Modern Marketers

Quick Answer

Key insights from the Forrester B2B Summit 2025: AI-driven buyer behavior, revenue transformation, personalization, and intent-led marketing shaping modern B2B growth.

The Forrester B2B Summit North America 2025 unveiled the data touchpoints showing the influence of AI that brought about this paradigm shift in buying habits. The event took place at Phoenix Convention Center, Arizona, U.S., from March 31 to April 3, 2025.

B2B marketing is broadly categorized into 4 types, namely governments, institutions, producers, and resellers. Across all these categories, one thing is common and that is artificial intelligence (AI) is reshaping buying behaviour.

The event was held digitally; however, it brought together a range of marketing, sales, and product leaders from across the globe to address the future of demand generation, buyer engagement, and revenue growth.…

Forrester" ?s core focus this year was crystal clear. The power has shifted to the buyer. In today" ?s B2B world, customers are looking for personalized experiences. They are focusing on autonomy and self-service journeys.…

🔒 Complete the form to continue reading Continue Reading