Impact of Google’s Search Generative Experience (SGE) on B2B Marketing

Google’s Search Generative Experience (SGE) is changing how we find and consume information on the internet. Building on what we talked about last week, what SGE is and how it works, this article focuses on the immediate impact on B2B Marketing Teams.

For marketers in the enterprise environment, this manoeuvre is critical for visibility and competition in the AI-powered search experience. In fact, 65% of B2B buyers primarily use search as their research tool before interacting with sales, and SGE can inject a makeover into the core of how leads are generated, brands are positioned, and buyers engage.