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Discover why intent data is essential for today’s B2B tech marketers and how to choose the right intent data provider. Learn what CMOs should evaluate—data quality, compliance, integrations, insights, and support—and how Intent Amplify® delivers measurable pipeline growth and predictive intelligence.
It is just insufficient to know who your target audience is in the fiercely competitive B2B tech market of today. To understand not just who could be interested in their solutions, but also when and why they are ready to engage, marketing leaders and CMOs in particular need actionable information. Intent data Providers are extremely helpful in this situation. Intent data captures the fine digital trails of purchase interest, for instance, when a potential client is reading related topics or comparing products online. Such information enables marketing departments to identify those accounts that are of the greatest potential value, to personalize their contact, and to connect at the right time. The level of accuracy, extent, and strategic value differ between various intent data providers. Selecting the best partner necessitates having a c
The B2B purchasing process of today is complex and dispersed. According to Gartner, a group of six or more people has become the average size of the decision-making unit for more than 83% of B2B purchasing decisions. Each of these individuals performs independent research using multiple digital touchpoints. Due to the complexity and rapid nature of this process, conventional methods of lead scoring are not effective, and thus, marketing teams are compelled to speculate.
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