Chatbots in B2B marketing are revolutionizing business-to-business lead acquisition and conversion. An intelligent conversational marketing approach, driven by chatbots and artificial intelligence, is now a compelling method for acquiring and converting more leads in B2B marketing. B2B lead generation and…
Inside the Intent Amplify Primer on Partner Networks: What They Are, How They Work, and Why They Could Make or Break Your 2025 Pipeline Introduction: Jargon, Hype, and the Real Talk If you’re a demand generation marketer, you’ve likely heard…
The Future of B2B Marketing is here. We’re not in 2015. Or 2020. B2B marketing has changed faster than any of us could have dreamed, and it’s only just getting started. We no longer live in 2015 or 2020. The…
How Gen Z, Gen Alpha & AI-Powered Buyers Are Shaping the Future of B2B Lead Gen We are in the dawn of a generational shift. Today’s emerging buyers are growing up in an AI-first world. Gen Alpha is learning to…
SaaS lead generation strategies for 2025 are a lot different from the conventional ones. They are about precision targeting, large-scale personalization, and smart automation. Extended sales cycles and complicated buyer journeys more than ever, SaaS marketers are doubling down on…
B2B lead generation in 2025 is not much more than blasting cold emails or mass outreach anymore. It’s about reaching the right prospect. It is about focusing on connecting with the right buyer, on the right channel, at the right…
B2B businesses prefer using their own first-party and firmographic data to achieve the outcomes they desire. Regulations and privacy restrictions have been tightened frequently. To comply with this, marketers are seeking first-party data as a reliable source for safe and…
Today, the marketing terms like ‘omnichannel’ and ‘full-funnel’ are used regularly in boardrooms with the implication of common understanding. But the fact is that the actual implementation of such efforts with omnichannel intelligent workflows is a skillful task. I recall…
Customer service automation has quietly become an integral part of today’s on-demand business world. Customers expect fast, frictionless, and personalized support around the clock. Zendesk has played a master stroke here. It has doubled down on customer service automation by…
