How to Create Technical Papers and White Papers
White papers and specialized papers are exploration-grounded documents that give an educated opinion on specific content.
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B2B Marketing Content That Drives Leads And Closes Sales
The saying “content is king” has become an intrinsic part of marketing vernacular. It’s a press release I agree with, but that doesn’t mean just any content strategy will do. Not all monarchs are good rulers. Similarly, not all content…
What Success in Global B2B Marketing Really Means?
Understanding the return on Global B2B marketing investments is crucial to delivering effective marketing programs that achieve your company’s needs and goals. Consistent with a 2019 survey from the Content Marketing Institute, the most successful companies spend more time than…
