In 2025, GenAI in customer success is not a novelty; it’s a necessity. The competitive edge no longer lies in who fills the top of the funnel fastest; it lies in who keeps that funnel flowing profitably, quarter after quarter.…
In 2025, Account-Based Measurement (ABM) is no longer a “nice-to-have,” it’s mission-critical. Traditional MQLs (Marketing Qualified Leads) are living on borrowed time, and smart B2B teams know it. Gartner confirms that today’s B2B buying is far from linear; prospects loop…
What does a beauty product giant know about brilliance in HR and employee experience? It turns out to be everything. Ask Avon, and the answer would be a need for the right foundation. While the brand is perhaps well-known and…
The allure of Generative AI for B2B marketing (GenAI) is hard to resist. Endless amounts of content can be generated with the touch of a button. In B2B marketing, risks are substantial. Escalating content creation without robust ethical protection can…
AI is at a competitive advantage in lead qualification. But all AI models are not the same. While general-purpose scoring systems can score leads on fundamental engagement metrics, they tend to miss the details of your perfect buying process. That’s…
Is Content Syndication Getting Your Email Views, But Not Engagement? Is content syndication getting your emails the views, but not the engagement? If you’re nodding your head, you’re not alone. A lot of marketers face the same dilemma. The thrill…
Gemini AI stole the spotlight at the recently held Google Cloud Next ’25 event. Google’s flagship AI system, Gemini, was the game-changer in the realm of artificial intelligence. The conference was a demonstration of how this technology has revolutionized…
If your lead generation strategy still revolves around outdated personas and recycled data lists for outreach, you’re not alone, but let’s be honest, you’re also not winning. Today’s marketing teams find it difficult to manage everything at once. They have…
This article helps in learning how to maximize lead generation by location with geo-targeted campaigns, cultural marketing strategies, and localized content to achieve improved engagement and conversions. Today’s world is digitally networked and connected. Companies can reach anybody, anywhere. There…
