TAM vs TAL is not simply a naming thing. It’s a strategic difference that shapes how B2B businesses plan, prioritize, and expand. Most teams conflate the two, which results in misaligned targeting, budget waste, and underperforming campaigns. TAM, or Total…
B2B Programmatic advertising is changing the way marketers target decision-makers. It is shifting purchase processes from manual to real-time, automated platforms. What took days to accomplish before now occurs in milliseconds. What previously depended on blunt targeting now enables precision…
Intent Data for information security is a very vital peiece of information. Information security is no longer an IT issue; it’s a boardroom mandate. Cyberattacks are becoming more cunning, and regulating bodies are keeping closer eyes on them. Organizations are putting…
B2B selling in 2025 is more human, more connected, and more digital than ever. Buyers are actively participating on LinkedIn, following subject-matter experts, and seeking value-driven discussions. That is why social selling has become a strong lead generation tactic –…
Good cold callers don’t fear rejection; they learn from it. And with the proper cold calling software, you not only learn, but you also get better quickly. Cold calling software isn’t all about dialing – it’s about being wiser with…
You have probably noticed it – those conveniently-timed emails, hyper-personalized product recommendations, or a chatbot that somehow always seems to be on top of your business pain points. “Is this the voice of a human mind or echoes of Artificial…
Content marketing is at the forefront of B2B growth. It has the capability of being utilized to build authority, generate leads, and influence purchasing decisions. Yet, most B2B companies continue to fail to optimize it. The test is not as…
The B2B customer acquisition strategies have evolved in 2025 since the behavior of the buyer has also changed. And with that, so should your acquisition approach. In 2025, businesses aren’t merely selling to an individual. They’re impacting entire buying committees,…
WHy Tech marketing is not merely about touting a product’s features or releasing technical whitepapers. It’s about connecting sophisticated technology with business relevance, describing how a solution addresses real problems in the real world for IT, security, network, and enterprise…
