Business Development Representatives (BDRs) occupy the tip of the spear of contemporary B2B sales. Their outreach emails can decide if a dialogue starts or a door closes. As of 2025, with inboxes filled to the brim with robotic pitches and…
Marketing teams are under pressure to find the right buyers before their competitors do. The days of scaling demand generation with broad campaigns, generic lead lists, and unclear-to-no persona or targeting models are over. Decision-makers are disbursed, they have a…
Account-Based Marketing (ABM) is currently the basis for innovative B2B growth strategies, especially in the tech, SaaS, fintech, and cyber sectors. Contrasting with broad-demand generation, ABM addresses high-value accounts and purchasing committees, converging marketing and sales to influence measurable business…
The digital-first world of today’s B2B buyers no longer prefers to wait for salespeople, dig through lengthy forms, or get lost in lengthy email chains. Instant answers, personalized advice, and seamless buying experiences are what they now demand. This is…
The method by which businesses purchase goods and services is changing quickly, with artificial intelligence (AI) at the center of the evolution. AI voice assistants like Amazon Alexa for Business, Google Assistant, and Microsoft Cortana (Retired) are no longer solely…
B2B lead generation has changed from simple demographics like company size or industry to a more discrete view of a company’s prospects – technographics. Technographics give marketers insights into the types of technologies a company uses, in part, because they…
Email has traditionally been the B2B marketer’s backbone. But as inboxes are busier than ever, how email operates in demand generation is being overhauled entirely. Classic campaigns – founded on static blasts and hard-and-fast nurture streams – no longer speak…
Email is hardly dead; it’s still the backbone of B2B communication and customer interaction. But in 2025, the use of email by companies is changing fast. AI agents are no longer sci-fi add-ons; they are central to how companies scale…
B2B buyers have higher expectations today than a basic slide deck and standard sales pitch. They want to experience solutions, try features in real-time, and understand value without waiting on yet another follow-up call. Interactive demos make these expectations a…
