Cross-selling and upselling are essentially two ways to achieve one thing – more sales. While both are similar, they are not synonymous. Cross-selling is all about “if you like this, you may also want this and this to augment your…
Companies spend a fortune to acquire customers. Acquiring customers is the hardest task but without retention, you are not going to get the optimum value from a single customer. To make it more clear the B2B Customer lifetime value (C.L.V)…
From a process P.O.V., It’s understandable that in a sales call, It seems like the right move to counter any or all objections In Lead Generation placed by the prospect -– that’s supposedly the only way to crack a client…
In the landscape of B2B interactions, the art of securing appointments stands as a critical precursor to successful deals. Amidst the surge of digital communication tools and marketing innovations, B2B telemarketing stands tall as the undisputed king in the realm…
A good marketer knows that he needs to feed the top of the sales funnel with leads. But a smart marketer knows how to do that. The technique is called – Lead Nurturing. An effective lead nurturing program is what…
Omnichannel B2B campaigns have emerged as a powerhouse, offering businesses a comprehensive strategy to maximize Return on Investment (ROI). In this blog, we’ll delve into the intricacies of omnichannel B2B campaigns, exploring why they are pivotal and how they can…
A well-crafted demand generation program is the linchpin of success when it comes to B2B marketing. It’s the engine that drives brand awareness, nurtures leads, and ultimately fuels revenue growth. But what exactly is demand generation, and how does it…
“The biggest challenge to B2B marketers is generating high-quality leads” A B2B lead list is the lifeline of the lead generation business. That should set the tone of what one can expect further in the article. We will ponder on…
On-demand is more than a convenience, it’s a sign of the times. Eons later, when the generation of the future shall be divided in opinions on the veracity of our lifestyle, legends will be told about how we as a…
For B2B enterprises, email marketing remains to be a formidable tool, providing a direct line of communication to potential clients, partners, and stakeholders. However, the secret to unlocking its true potential lies not only in sending emails but in personalizing…
