A successful B2B strategy can be boiled down to three basics: But how do you effectively do that? The answer may lie in “Buyer Segmentation”. What is Buyer Segmentation? Buyer segmentation, particularly in B2B, is a strategic approach that recognizes…
It was during the times of the COVID-19 pandemic that webinars truly found their spotlight. Video meetings – once a facility, soon became a necessity without an option. That’s when Webinars truly shone with all their glory. Today we have…
As a B2B company, you understand the importance of generating high-quality leads for driving growth. However, doing it all in-house can be time-consuming and resource-intensive. This is where outsourcing B2B lead generation comes in. By partnering with a reliable outsourcing…
Sales-Qualified Lead (SQL) is a term, marketers commonly refer to when talking about a potential customer who has undergone a stage 1 evaluation and scrutiny, initially by the marketing department and later on by the sales team within an organization.…
Social media has transformed the way we communicate, connect, and ultimately, make purchasing decisions. With an expansive reach that spans billions of users worldwide, social platforms have become integral spaces where consumers not only interact but also discover, evaluate, and…
By 2023, Statista projects U.S. B2B online sales to reach $1.8 trillion, and by 2025, Gartner predicts that 80% of B2B sales interactions between buyers and suppliers will occur in digital channels. The narrative that the world today is driven…
Sales outreach is the proactive process of initiating contact with potential customers, aiming to generate interest and ultimately make a sale. It involves various activities like Reaching out to potential customers, engaging in conversations, providing value, nurturing and qualifying leads,…
Lead generation is a critical and complex aspect of B2B sales and involves legal and ethical considerations. Given how driven the process is, the legal aspect of B2B lead generation which comprises compliance and ethics is often overlooked. For a…
One notch over personalization, the term hyper signifies an intense approach to customizing content to the extent that it feels like you know your customer, rather than a bit too much. But that’s what really works for marketing! Around 84%…
Embarking on a successful marketing journey necessitates more than just creativity; it demands a strategic roadmap that navigates the intricacies of content creation. A well-crafted content strategy emerges as the beacon, illuminating the path toward clarity in your marketing endeavors. …
