What Are IT Leads? Differences from Tech, Networking, and Telecom Leads
July 17, 2025
IT leads are usually clubbed together as a single category in B2B marketing. In real life, “IT” is a huge umbrella over a group of
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Tag: b2b
Why Passive Intent Matters More Than You Think in B2B Lead Gen
July 17, 2025
The Hidden Clues That Drive True Conversions In the no-holds-barred business of B2B lead generation, it’s all too tempting to get caught up in following
B2B Content Syndication with Intent Data: What It Is and How It Drives Results
July 16, 2025
B2B content syndication is the need of the hour in this industry. The age-old mass outreach strategy is losing its luster. Marketers have long relied
How Trade Shifts Are Redesigning B2B Growth Strategies in 2025
July 16, 2025
International trade has always shaped B2B Growth Strategies, but in 2025, it’s revolutionizing the very fabric of how businesses market, sell, and grow. A new
Top 10 Mistakes B2B Marketers Make with Intent Data (and How to Fix Them)
July 15, 2025
Why Intent Data Matters More Than Ever If you’ve worked in B2B marketing over the past decade, you’ve witnessed firsthand how the game has changed.
The Hidden Signals: Decoding Buying Intent Ahead of Competitors
July 14, 2025
How long has it been since you completed a sales inquiry form before researching a product in-depth online? A while, sure? You’re not the only
Top 10 Prospect Research Techniques Every B2B SDR Must Employ in 2025
July 14, 2025
Implementing prospect research techniques in today’s B2B lead generation is a game-changing approach. B2B prospecting in 2025 needs more than a shot in the dark.
Next‑Gen B2B Appointment Setting: Tactics, Funnel Strategy & 2025 Trends
July 11, 2025
In 2025, B2B appointment setting is no longer merely cold calling or blasting emails. It is a sophisticated technique, influenced by tighter budgets, extended sales
How to Write a Formal Business Email in B2B SaaS
July 11, 2025
In the competitive world of B2B SaaS, communication is equal to currency. Every B2B marketer should be well-versed in how to write a formal business
