In today’s sophisticated B2B world, sales and marketing teams are under significant pressure to perform while working with constrained resources. Conventional lead generation styles tend
B2B marketing has seen huge changes over the last few years, and now, in 2025, account-based strategies, B2B companies believe, are essential for enterprise growth.
“Through 2025, 67% of B2B marketers indicate intent data must be used to prioritize high-value accounts.” — Forrester, 2025 B2B Intent Marketing Outlook Not every