Understanding Demand Generation What is Demand Generation? Before I dive into what demand generation is, let me first clarify what it isn’t. Demand generation is not lead generation, at least not in 2025. Most marketers are aware that lead generation…
Delivering high-quality leads with a 20% conversion rate has been one of the most rewarding experiences of 2024 for us. And, our customers acknowledge the success they had with Intent Amplify’s lead generation specialists. But, new year, new goals –…
B2B is a space that never stops exciting you. With hordes of players entering the business every second, the sector expands at the speed of our universe. And while we are talking about the marketing universe, how can we skip…
Account-Based Marketing (ABM) is all about focusing your efforts on a defined set of high-value accounts. But with such a targeted approach, you need the right technology stack to turn strategy into success. This article will guide you through the…
The increasing popularity of ABM (Revenue with ABM) is well-founded: strategically directing resources toward targeting and converting specific accounts yields positive results. According to 80% of marketers monitoring ROI, ABM consistently surpasses other marketing strategies, often by a considerable margin.…
Every successful business thrives on high-quality leads. According to a HubSpot report, modern marketers consider lead generation to be a top priority. While many businesses may prefer an in-house team to generate leads, many others would be better off outsourcing…
In B2B marketing, Account-Based Marketing (ABM) has emerged as a strategic approach to target high-value accounts. ABM allows businesses to tailor their marketing efforts towards specific companies, ensuring a more personalized and effective outreach. However, to achieve optimal results and…
In the ever-evolving domains of marketing and sales, the spotlight on Account-Based Marketing (ABM) continues to intensify. Recognized for its strategic prowess, ABM has become a beacon for businesses, offering a remarkable ability to generate substantial returns on investment (ROI).…
Imagine the ease of business when you sell your product to a prospect who is already looking for your product. Such is the principle of Programmatic ABM – you pitch your product to the best-fitting existing client – no playing…
Ever seen in movies how a skilled professional sniper precisely aims at their target and hits them with a bullet at the exact designated spot on their body? In marketing, one can come close to this kind of accuracy by…
