Tag abm

Driving Revenue With ABM: How Targeted Marketing Maximizes ROI

Amplify Revenue with ABM

The increasing popularity of ABM is well-founded: strategically directing resources toward targeting and converting specific accounts yields positive results. According to 80% of marketers monitoring ROI, ABM consistently surpasses other marketing strategies, often by a considerable margin. Account-based marketing (ABM)…

The 5 Essential Steps of an ABM Audit for B2B Success

ABM Audit

In B2B marketing, Account-Based Marketing (ABM) has emerged as a strategic approach to target high-value accounts. ABM allows businesses to tailor their marketing efforts towards specific companies, ensuring a more personalized and effective outreach.  However, to achieve optimal results and…