The increasing popularity of ABM (Revenue with ABM) is well-founded: strategically directing resources toward targeting and converting specific accounts yields positive results. According to 80%
AI-powered customer segmentation and targeting are crucial parts of market research, as they help you identify and connect with your most valuable customers. However, traditional
Account-based marketing (ABM) is a robust B2B sales and marketing technique that uses personalization to acquire and keep high-value clients inside a defined group of
What Defines Account-Based Marketing? Account-based marketing (ABM) is a powerful B2B strategy. It uses personalization to attract and retain high-value clients. ABM focuses on the
