Smart Objection Handling for High-Stakes B2B Sales
June 20, 2025
Why AI-Backed Sales Conversations Are Winning More Deals in 2025 Imagine this: you’re in a live pitch with a Fortune 500 CISO. You’ve done the
Tag: ai
ICP vs Intent Data: Why ICI (Intent, Context, and Insights) Is the Smarter B2B Targeting Framework
June 18, 2025
Let’s start with a quick reality check. If you’re still relying on your Ideal Customer Profile (ICP) to drive B2B outreach in 2025, you might
Zendesk Doubles Down on Customer Service Automation with Local Measure Acquisition
May 28, 2025
Customer service automation has quietly become an integral part of today’s on-demand business world. Customers expect fast, frictionless, and personalized support around the clock. Zendesk
Ethical AI in B2B Marketing: Staying Ahead of Compliance and Regulation in 2025
May 5, 2025
The allure of Generative AI for B2B marketing (GenAI) is hard to resist. Endless amounts of content can be generated with the touch of a
Gemini AI at Google Cloud Next ’25: A Transformative Step Forward
May 1, 2025
Gemini AI stole the spotlight at the recently held Google Cloud Next ’25 event. Google’s flagship AI system, Gemini, was the game-changer in the realm
10 Lead Gen Trends You Can’t Ignore in 2025 (With Practical Examples and Industry Applications)
January 28, 2025
Delivering high-quality leads with a 20% conversion rate has been one of the most rewarding experiences of 2024 for us. And, our customers acknowledge the
B2B Playbook 2025: Mastering Cybersecurity Demand Generation with Proven Tactics
November 26, 2024
Cybersecurity demand generation has become a crucial element for businesses offering security services and solutions in today’s fast-evolving digital landscape. As cyber threats grow more
Unleash The Marketing Revolution With The Rise Of AI
June 19, 2023
Introduction: The emergence of Artificial Intelligence has brought about a significant transformation in various industries, including marketing, in today’s rapidly evolving digital landscape. Artificial Intelligence
The Complete Guide to B2B Marketing with B2B Chatbot
December 23, 2022
In this article, we examine chatbots’ role in addressing the changing needs of B2B buyers and the most effective ways to use B2B chatbots.
