Why Intent Data Matters More Than Ever If you’ve worked in B2B marketing over the past decade, you’ve witnessed firsthand how the game has changed.
How long has it been since you completed a sales inquiry form before researching a product in-depth online? A while, sure? You’re not the only
someeThe subtle clues your buyers are dropping and so is the Buyer Intent – and how to turn them into real conversations. You know that
Let’s start with a simple truth: modern marketing runs on data. Not on gut feelings. Not on hunches. And not on “we’ve always done it
