There is always increasing pressure on B2B marketers to demonstrate ROI within a quick period. Integration-friendly ecosystems have become an absolute must-have from a nice-to-have
The allure of Generative AI for B2B marketing (GenAI) is hard to resist. Endless amounts of content can be generated with the touch of a
This article helps in learning how to maximize lead generation by location with geo-targeted campaigns, cultural marketing strategies, and localized content to achieve improved engagement
Is it true that success is assured if you know the answer to this question – “How to Qualify Leads Effectively and Boost Close Rates
Sales-Qualified Lead (SQL) is a term, marketers commonly refer to when talking about a potential customer who has undergone a stage 1 evaluation and scrutiny,
In the past, businesses would buy software licenses from vendors and install them on their servers. This was a capital expenditure (CapEx) model, as businesses
Account-based marketing (ABM) is a robust B2B sales and marketing technique that uses personalization to acquire and keep high-value clients inside a defined group of
Product experience also comprises the user journey with the product evolvement. From the user’s first login to his last move on the application one can
The saying “content is king” has become an intrinsic part of marketing vernacular. It’s a press release I agree with, but that doesn’t mean just
