How to Increase Sales Velocity Across the B2B Sales Cycle
July 22, 2025
Sales velocity is measured by how quickly the sales and marketing teams convert opportunities into revenue. In B2B, where deals are slow and involve more
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Tag: B2B sales and marketing
SQL vs. MQL: What’s the Real Difference and Why It Matters in B2B Marketing
July 18, 2025
Precision is key in B2B demand generation. Understanding the distinction between a Marketing Qualified Lead (MQL) and a Sales Qualified Lead (SQL) is not semantics
What Are IT Leads? Differences from Tech, Networking, and Telecom Leads
July 17, 2025
IT leads are usually clubbed together as a single category in B2B marketing. In real life, “IT” is a huge umbrella over a group of
Top 7 B2B Engagement Strategies for IT, Tech & Cybersecurity Buyers
July 17, 2025
B2B engagement strategies for IT, tech, and cybersecurity play a vital role in the B2B buyer’s journey. IT, tech and cybersecurity today are not just
What Is Intelligent Document Processing (IDP) for B2B Lead Generation in 2025?
July 14, 2025
IDP for B2B sales is not a choice. Intelligent document processing (referred to IDP hereafter) is a step forward in the B2B sales world. Files
What is Omnichannel Marketing? (2025 Expert Guide)
July 10, 2025
Your buyer in today’s hyperconnected world does not move in one direction. They toggle between devices, channels, formats, and touchpoints, comparing, verifying, and judging before
How to Leverage ChatGPT for B2B Sales: Top Prompts, Prospecting Strategies, and Automation Concepts
June 27, 2025
B2B Sales is changing quicker than most organizations can manage. Buyers aren’t sitting around waiting for discovery calls to find out about your solution—they’re self-researching,
Top 11 B2B Sales Outsourcing Companies from the US Worth Hiring in 2025
June 24, 2025
In 2025, B2B sales outsourcing is no longer a temporary fix; it’s a strategic growth driver for businesses seeking a predictable pipeline without the overhead
Apollo.io’s LinkedIn Disappearance and Its Impact on B2B Marketing and Sales Community
March 12, 2025
The recent disappearance of Apollo.io from LinkedIn has sent ripples through the B2B marketing and sales community. Apollo.io, a popular platform for lead generation, data
