In the increasingly competitive B2B landscape of 2025, the difference between a warm lead and a revenue-generating opportunity often lies in qualification. With sales cycles
Let’s set the scene. You’re on a discovery call. The prospect seems interested. You’ve got a solid product, maybe even a great offer. But something
Sales-Qualified Lead (SQL) is a term, marketers commonly refer to when talking about a potential customer who has undergone a stage 1 evaluation and scrutiny,