Introduction B2B marketing faces a critical turning point in 2025. Product marketing and demand generation can no longer operate as parallel lanes; they’re merging into
LinkedIn is currently the preferred social media platform for B2B marketers, directly reaching their messages to decision-makers and influencers in relevant industries. However, while it
Every marketer wants a growth pipeline that delivers qualified leads consistently and meets their organization’s revenue expectations. However, regardless of sophisticated tools and data availability,
 someeThe subtle clues your buyers are dropping and so is the Buyer Intent – and how to turn them into real conversations. You know that
‘Intent’ is defined as a firm resolve to get something done. So when we use the word intent in conjunction with marketing-related words such as
