What to Look for in Intent Data Providers: A CMO’s Guide
September 26, 2025
It is just insufficient to know who your target audience is in the fiercely competitive B2B tech market of today. To understand not just who
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Tag: Data-Driven Marketing
What Is Marketing Data? Definition, Types & Benefits by Intent Amplify
September 15, 2025
Marketing data is any information – machine-readable or human-collected – that helps marketing teams make smarter decisions, personalise outreach, identify promising prospects, and optimise campaigns.
Programmatic ABM Explained: Strategies, Tools, and Examples to Drive B2B Growth
January 3, 2025
What is Programmatic Account-Based Marketing (ABM)? Programmatic Account-Based Marketing (ABM) represents the evolution of B2B lead generation, combining the surgical precision of account-based marketing with
