Tag: first-party data

Lead Generation in the Age of Privacy: How to Drive Growth without Third-Party Data

November 4, 2025

The age of easy targeting is over. With the complete deprecation of third-party cookies and increasing global privacy standards, B2B marketers have to rethink the

How to Build a Scalable B2B Demand Generation Funnel Using First-Party Data

October 21, 2025

Marketers in today’s B2B environment are continually challenged to create a large number of high-quality leads. While also sustaining regional and team-level efficiencies. Traditional marketing

How Data Ownership and Privacy Are Changing B2B Lead Generation

October 15, 2025

Introduction In the digital era, every interaction leaves a data footprint. B2B marketers have been using data as the main fuel for targeted campaigns. They

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How to Build a Scalable B2B Demand Generation Funnel Using First-Party Data

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