What Are IT Leads? Differences from Tech, Networking, and Telecom Leads
July 17, 2025
IT leads are usually clubbed together as a single category in B2B marketing. In real life, “IT” is a huge umbrella over a group of
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Tag: Intent Amplify
Top 7 B2B Engagement Strategies for IT, Tech & Cybersecurity Buyers
July 17, 2025
B2B engagement strategies for IT, tech, and cybersecurity play a vital role in the B2B buyer’s journey. IT, tech and cybersecurity today are not just
How to Use IDP to Automate B2B Lead Capture and Enrichment
July 17, 2025
IDP for CRM data has become a necessity for today’s B2B marketing teams. CRM (Customer Relationship Management Data) helps marketers generate lead data regularly. Gathering
B2B Content Syndication with Intent Data: What It Is and How It Drives Results
July 16, 2025
B2B content syndication is the need of the hour in this industry. The age-old mass outreach strategy is losing its luster. Marketers have long relied
Top 10 B2B Prospecting Tips That Work for Lead Gen in 2025
July 16, 2025
B2B prospecting advice in 2025 has turned the market upside down. Mass emailing and cold calling is gradually fading away. Today’s B2B buyers are educated,
AI Appreciation Day: The Impact of AI on B2B Sales, Content, and Pipeline
July 16, 2025
As we celebrate AI Appreciation Day, it’s worth taking a moment to consider not only the innovation but the practical results AI provides daily in
The Executive Signal Strategy: Aligning ABM and Sales with C‑Level Changes
July 15, 2025
C-Level change signals typically mean more than the mere switch of people. These are a potential turning point for any business’s strategic trajectory. From the
B2B Copywriting in 2025: Writing for Today’s Busy Buyers
July 15, 2025
B2B copywriting in 2025 is no longer the process of attracting attention. It’s the process of attracting quick action. The terms of engagement have shifted.
The 7 ABM Principles: A 2025 Guide for B2B Growth
July 14, 2025
ABM principles are transforming how B2B companies generate pipeline and revenue in 2025. That is the exact reason why Account-Based Marketing (ABM) has evolved from
